Crowdfunding campaigns are an increasingly popular method of raising funds for a project or business. However, With so many crowdfunding campaigns available, standing out and attracting supporters can be challenging. Offering rewards or incentives is an effective way to incentivize potential donors. Here are some of the best rewards you can offer to your crowdfunding backers.
Early Access to Product or Service
Offering early access to your supporters is an excellent incentive if you’re launching a new product or service. Early access gives your supporters the opportunity to be the first to try your product or service before it is available to the general public. This can be a substantial incentive for those who are excited about your project or company.
Discounts or Coupons
Giving your supporters discounts or coupons is another effective way to encourage them to contribute to your crowdfunding campaign. This incentive especially appeals to those interested in your product or service but are hesitant to donate due to financial constraints. The discount or coupon can be a percentage or a specific dollar amount off their purchase.
Exclusive content can be an excellent motivator for creative projects like music albums or art collections. Offering exclusive content, such as limited edition artwork or a behind-the-scenes look at the creative process, can provide supporters with a one-of-a-kind experience that they won’t find anywhere else. This can make them feel like they’re a part of something special and instill loyalty toward your project or business.
Crowdfunding backers often desire connection communities they choose to support. They want to know that they are a part of the cause and that their contributions really matter. For this reason, personalized rewards are a powerful incentive for supporters.
Personalized rewards can include direct thank-you messages, social media shout-outs, or even phone calls or videos. Personalization creates a strong connection between you and your supporters and makes them feel valued and appreciated.
Meet and Greets
If you’re involved in some sort of entertainment or media project, offering a meet and greet with your supporters can be a significant incentive. This might include a backstage pass to a concert or a visit to a film or television show set. These unique experiences create lasting memories for your supporters and will help them form a connection with your cause.
Sometimes, it’s best to let your backers choose what they want to receive in return for their support. For example, some creators create some sort of “menu” with different tiers of rewards. This type of system allows you to target a wider audience and promotes an inclusive environment.
Boost Local Exposure to Your Cause
Your local area is one of the best places to start gaining support for your cause. However, getting your name out there in a sea of other crowdfunding campaigns can be difficult. Enter Cause Cart. This ground-breaking online platform makes it easier than ever for backers to find causes that directly benefit their interests. If you’d like to learn more about how Cause Cart can connect you with devoted supporters, email us today!